Mon. 19 Apr.
Latest projects include: Cole Haan's fall 2010 campaign; beauty advertising for Target; the launch of the new shoeWOO website; and new ad campaigns for Interface/FLOR and Sephora.
Mon. 12 Apr.
I don't usually work on site, but I had a lot of fun yesterday brainstorming with a bunch of creatives at Grey Advertising!
Sat. 10 Apr.
Sad to have written the press release announcing the closing of Takashimaya. This really represents the end of an era, although it has been years since the company produced one of the beautiful catalogs I had the pleasure of writing for more than a decade.
Mon. 01 Mar.
My life as a freelancer was recently the subject of an online profile here:
Mon. 01 Feb.
My ad for the Target launch of Giada de Laurentiis' new cookware collection can be seen in lifestyle publications this month.
Mon. 11 Jan.
Having fun working on the online launch of shoeWOO, Jones New York's all-shoes-all-the-time venture that rounds up a bunch of their brands for a new virtual and bricks-&-mortar shopping experience.
Wed. 06 Jan.
Currently working on several projects for Target with Peterson Milla Hooks: TV advertising for the new co-branding with Liberty of London; the new Frugalista print campaign; and advertising to relaunch Merona, their in-house clothing brand.
Fri. 01 Jan.
My new blog,, is live! It offers informative musings on truly shameless indulgence, from eating/cooking and gardening to health, home and travel.
Mon. 28 Dec.
Just finished working on the spring catalog for Cole Haan, collaborating with VSA Partners. Great photography by Todd Selby, featuring some really interesting characters from both coasts as well as some fantastic new merchandise.
Tue. 15 Dec.
Working with Robert Valentine again in his new role as Executive Creative Director at Toth in Cambridge. Doing some fun stuff for a new in-store presence for Sephora.