I’ve worked extensively for Coach on projects including speech writing, advertising, naming, direct mail and online communications.

Project Text
Coach began in 1941, with six artisans making bags in a small New York City loft. Our first collection was just twelve handcrafted designs, expertly constructed according to techniques passed down over the generations. The bags relied on perfect proportions, skilled craftsmanship and premium materials to create an authentic elegance and timeless appeal. And so an American classic was born.

More than half a century later, the Coach brand is known for the refined artisanry and uniquely American sensibility that distinguish our products. Every detail is carefully considered and contributes to the design integrity. Our innovative techniques for refining leathers allow us to create a profusion of textures, finishes and lighter weights—all beautifully presented in our new Madison Collection. The hardware, pockets and straps on every design are meticulously calibrated to function efficiently and fit comfortably. Traditional hand-finishing techniques impart rich character and a sense of authenticity. The iconic Coach hangtag that adorns every bag, brief and travel piece is recognized all over the world as our special seal of excellence.

The enduring heritage of Coach is a wonderful foundation for all our products, ensuring that even our most modern designs uphold the same values. One continuous line extends from our very first handbag to our most recent launch, marking a storied past and a future full of possibility.