Creative Director Reed Krakoff sometimes like to introduce a new collection in his own voice.

Project Text

THERE’S NOT A GIRL I KNOW WHO DOESN’T LOVE A GREAT NEW BAG

The launch of a new collection is an exciting time at Coach. It brings to life creativity, craftsmanship and that elusive something that might best be described as inspiration. The design of the Madison Collection pays tribute to the exuberant spirit and endless possibilities of the city that inspires me above all others: New York. Like fashion itself, this city never stands still. It’s endlessly fascinating and perpetually evolving. New buildings rise up to take their places alongside classic architecture, and the result is a dramatic landscape that salutes the past and the future. A constant influx of new faces renews the energy of the most diverse city in the world. New York is the place that fuels my passion.

When I shot the campaign for the Madison Collection, I wanted to capture the spontaneous moments and unique personalities that define this city. From fresh-faced schoolgirls to legendary fashion icons, truly original characters are what make it pulse. This new collection—as original as the people who carry it—has all the variety, color and texture of an urban street. So we named it after a legendary one that cuts a particularly stylish path through this great city.

—Reed Krakoff