This tagline, created for designer John Varvatos, was used in advertising and all communications for the launch of Artisan, a men's fragrance. The recent launch of Artisan Black called for a reworking of the tagline to reflect an edgier sensibility.

Project Text

“A fragrance that weaves together my respect for the past and my vision of the future.”

Artisan Black
The past and the future, boldly interwoven