This copy was developed for a full-page ad in the New York Times that depicted an image of the storefront, with the type running from rooftop to street level. The goal was to promote the shopping experience on all 10 floors of this fashion retailer.

Project Text
10th: Because I’ve been an exceptionally good girl, I deserve sweet nothings from Dolce & Gabbana Intimates to make my husband forget he’s an accountant

9th: Something from Robert Cavalli Angels for those little devils who call themselves my nieces

8th: Sinful chocolate off the conveyor belt at Charbonnel & Walker to nibble in bed while I fantasize about refurbishing my boudoir at Flair

7th: Head-to-toe Dsquared for my husband (plus a haircut from John Allan’s) so he won’t look like an accountant

6th: A whole slew of ties from Charvet for the other man in my life (Daddy dearest)

5th: A pair of Immortality jeans to prolong my youth and a tartine from SnAKS to fuel my shopping spree

4th: A dress that’s the height of chic from Elie Tahari and some flat boots from Jimmy Choo to keep me grounded

3rd: Anything Marni and something Versace and divine peau de soie pumps from Roger Vivier that I can’t get anywhere else

2nd: A cool drink of water at HTwo imported from some far-off land (and an Etro jacket essential for sipping it)

1st: A very large Graff diamond, a Valextra calfskin tote and a cloud of Flowerbomb to trail behind me as I burst through the door of this NEWLY ENTICING BASTION OF STYLE