In addition to writing the promotional materials for the launch of Takashimaya's own cosmetics collection, I also created all the color names based on natural elements.

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Contrary to popular belief, natural beauty is something that can be acquired.

The Elements: A Collection of Light, Color and Shadow
If soft, glowing skin is the foundation of beauty, then color is its final touch. At its best, it is used to reveal not conceal, to underscore the fine planes of a face. Takashimaya offers The Elements: our extensive color formulations for lips, cheeks, eyes and skin, inspired by earth, air, water and fire. A refined palette of broad scope that honors and enhances natural beauty.