This series of ads for a new building on 42nd Street focused on the services and advantages available to residents.

Project Text

Q: What’s the best shape you can be in?
A: A tall, slender tower in the heart of the city.
With the healthy addition of its own indoor pool and fitness & yoga center.

Q: What are the three top reasons to make your next big move?
A: Location, Location, Location.
This neighborhood is everything you need and some things you never even dreamed of.

additional ad:
Q: Where does every story have a happy ending?
A: On Atelier’s 46 floors.
Where luxurious design, service and amenities add up to the ultimate personal narrative.