This campaign, for Interface/FLOR's 50th anniversary, celebrated the brand's impressive achievements and honored its customers contributions.

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THINGS ARE SHAPING UP.
For a company whose original product evolved from a bicycle seat, we’ve certainly made strides. Though the invention of modular carpet tile more than half a century ago may not be akin to reinventing the wheel, it set us on an epic journey. With the wind at our back and our visionary clientele alongside, we’ve continued to break new ground and cover it with stylish and ever more environmentally sound products. The older we get, the wiser we become and the better things look.

IS YOUR WORLD IN GOOD SHAPE?
Join the fight against global warming by staying rooted in Cool Carpet. It zeros out all greenhouse gas emissions associated with the entire lifecycle of your carpet (and it now comes standard on all our commercial products). As things heat up on earth, simply refuse to lose your Cool. You’ll come out smelling like a rose.

WHAT SHAPE WILL YOUR IMAGINATION TAKE?
Free your mind and your feet will follow. The amazing thing about modular carpet is that there is no limit to the beautiful designs you can create. And all those endless possibilities for creative expression still uphold your vital commitment to environmental responsibility. So be fruitful and multiply.

THE SHAPE OF THINGS TO COME.
Without you, we’re nothing. The next generation of Entropy—inspired by biomimicry and designed to offset greenhouse gas emissions—has emerged as ReEntropy, always evolving to offer ever-increasing recycled content until we reach 100%. Together, we’ll create the ultimate disappearing act.

YOU’VE WHIPPED US INTO SHAPE.
By helping us break down resistance to sustainable practices, you’ve opened the door to a brighter tomorrow. Our Mission Zero promise to completely eliminate our environmental footprint by the year 2020 depends on your collaboration. Take heart and keep your eyes on the prize.