Under the direction of Robert Valentine, photographer Geoff Kern created these delightful images that reference the iconic characters from Alice in Wonderland. The copy, though playful, still had to drive home the benefits of using Interface/FLOR's carpet tiles.

Project Text

ALL FALL DOWN:
OUR BEST IDEAS ALWAYS END UP ON THE FLOOR

WELCOME TO UNDERLAND:
WHERE THE GROUND BENEATH YOUR FEET IS CONSTANTLY SHIFTING

LET OUR DIMENSIONS DETERMINE YOUR DESIGN AND
YOU’LL NEVER WIND UP SHORT (OR TOO TALL)

FANTASTIC VOYAGE:
WE SPIN YARNS OF BRILLIANT CHARACTERS