Upon being acquired by Starwood Capital, the Baccarat brand expanded to include a new luxury hotel and residences in Wailea, Hawaii. This piece helped establish the connection between the iconic Baccarat attributes and their new incarnation in the hospitality sector.

Project Text

WATER
WHAT IS MORE INEVITABLE, MORE ANTICIPATED THAN THE NEXT WAVE? THE UNINTERRUPTED HORIZON LINE WHERE SURF MEETS SKY CHALLENGES THE MIND TO PONDER ETERNITY. A KINETIC LOOKING-GLASS FOR ENDLESS RELFLECTION, WATER REFRACTS REALITY AND ILLUMINATES POSSIBILITY. TURBULENT, STILL, SOOTHING, INVIGORATING, IT WASHES AWAY EVERY TRACE OF THE LIFE YOU’VE LEFT BEHIND.

FIRE
WARMTH IS TRANSFORMATIVE. WHEN THINGS HEAT UP, ALL THAT IS EXTRANEOUS SEEMS TO MELT AWAY. FROM A TINY SPARK TO A MESMERIZING FLAME, EACH INCANDESCENCE IS LIKE THE SUN, IGNITING A PASSION FOR LIFE. BASK IN THE RADIANCE, GAZE INTO THE IRRESISTIBLE BRILLIANCE AND SEE HOW EVERYTHING IS ILLUMINATED.

SAND
WHAT COMES TO REST HERE IS SUBJECT TO THE SHIFTING TIDES AND YET REMAINS RELIABLY CONSISTENT. ALWAYS WHITE AND LIGHT AND STRETCHING AWAY TO A PRISTINE FUTURE. LEAVE YOUR IMPRINT HERE AND TOMORROW IT MAY HAVE VANISHED. ABANDON YOUR SAND CASTLE FOR THE REAL THING.

CRYSTAL
A MAGICAL EQUATION PRODUCES A MAGNIFICENT CONFIGURATION OF LIGHT, A SUBLIMELY LUMINOUS PRISM. SO MANY QUALITIES CONTAINED IN ONE COMPLEX STRUCTURE. AS DAZZLING AS HIGH NOON, AS ETHEREAL AS THE DAWN. IT IS MAN’S DESIRE, WROUGHT FROM NATURE INTO A PERFECT, PURE FORM.

FOR CENTURIES, BACCARAT HAS EXCELLED AT MAKING CRYSTAL FROM WATER, FIRE AND SAND. NOW IT HAS RECONFIGURED THESE SAME ELEMENTS TO DRAMATIC EFFECT. ITS NEW HOTELS AND RESIDENCES SHARE THE NATURAL BEAUTY, REFINED ELEGANCE AND FLAWLESS BRILLIANCE OF THE WORLD’S FINEST CRYSTAL.