T_starwood_avoyage
Starwood

This was an exploration of how the Hôtel de Crillon, recently acquired by Starwood Capital, could extend its presence to other international cities.

Project Text
THE HÔTEL DE CRILLON IS NOT A HOTEL
It is a voyage into the realm of the senses, a rare convergence of memory and anticipation, a once-in-a-lifetime experience to revisit time and again. The Hôtel de Crillon eludes easy definition yet submits to the mantle of one simple word: magical. It serves as ambassador of a golden age to cities all over the world. What it is to Paris—the soul of the city—translates beautifully to Tokyo, Shanghai, Barcelona and St. Petersburg. This extraordinary hotel can flourish around the world, its signature brand of outrageous luxury knowing no bounds. With its indelible past unfurling behind it like a resplendent banner, the Crillon will move through the mythic present into a future of glorious possibility.

THE ULTIMATE PEDIGREE
The notion is not simply to replicate the Hôtel de Crillon from city to city but to create hotels that resonate with the same unsurpassed elegance, to invent new venues of imposing grandeur that harbor sublimely intimate moments. In the heart of the world’s most beautiful cities, each Crillon will pay tribute to the reigning standard while cultivating its own inimitable presence.

AT THE CRILLON, LIFE IS BUT A DREAM
The Crillon name is loaded with connotations: elegance, opulence, exceptional service. Wherever it goes, its reputation precedes it. Upon arriving at The Crillon, one enters the soul of the city; there is no need to go elsewhere to internalize its essence, to taste its finest, to revel in its assets. The Hôtel de Crillon is a welcoming refuge, a revelation for those in search of pristine perfection. It offers service in the French tradition, unobtrusive but always aware. To be a guest of the Crillon is to expect peace and comfort with uninterrupted certainty.

THE BIRTH OF A LUXURIOUS LEGEND
What strange and wonderful alchemy casts this spell? Is it the splendid architecture? The impeccably appointed rooms? Surely the ethereal lighting, the opulent furnishings and the carefully calibrated interplay of imposing spaces and quiet corners must play their parts. But there’s something more: the weight of history, the well-known narrative that comes to life wherever a Crillon appears. Its destiny is to carry this legend across time, across borders, across continents…

THE HEIGHT OF LUXURY
For those seeking peak experiences, Crillon hotels synthesize the best of the world’s most beautiful cities. These exclusive palaces, with their air of refinement and exclusivity, integrate indigenous elements from their host cities with influences from their richly historic past. Whether contemporary or traditional in style, they gracefully acknowledge their role as paragons of design.

FROM A PALACE IN PARIS
The original paradigm is a Parisian palace but its divine aesthetic, its level of refinement, can be reincarnated anywhere from a dacha in Moscow to a finca in Madrid to a temple in Kyoto. Anywhere the Crillon appears, outrageous luxury follows. World-renowned architects and interior designers, sought-after chefs, the most connected concierge—the very best of everything is at the disposal of each and every Crillon and its guests.

LA CRÈME DE LA CRÈME
The Hôtel de Crillon provides entrée to the heart of the city. It is an authentic experience, tailored specifically to each guest. Its luxury suites and apartments are the ultimate vantage point from which to sally forth for an impromptu drive in a chauffeured sedan; a guided tour of the local galleries; an evening at the opera, tickets to the sold-out show in hand; a day of shopping, armed with recommendations for the best cashmere emporium or the most reliable bespoke shoemaker. Anticipating the best and then having all expectations surpassed is all in a day’s pleasure at the Crillon.

Crillonhotel