Under new ownership, this paper and crafts-supply store sought to reinvent itself as a creative resource for a wider audience of artists, designers and crafters. This positioning piece explored a new vocabulary for communicating this message.

Project Text

EXPERIENCE
In the most literal sense, Kate’s Paperie is a wealth of materials and merchandise, and the space in which they are showcased. But it also represents a world of infinite possibility, a kaleidoscope of inspiration as changeable and various as the papers it features.

DIVERSITY
Paper’s richly varied qualities—tactile, versatile, mutable, varied—serve as the inspiration for Kate’s visual identity. Every point of communication draws from paper’s vast range of expressions, thus reinforcing the unique and global nature of the brand with an artful balance of specificity and abstraction.

INSPIRATION
Kate’s Paperie is a font of information and creativity, an authority on everything paper in all its infinite variety. It taps into the history of paper and its latest innovations, and is mindful of how it relates to culture both high and low. Kate’s is the go-to resource for artists, designers, crafters and tasteful shoppers of every stripe.

Kate’s Paperie is an amazing emporium of paper and more. It is a continually evolving, multi-faceted hub of creativity and discovery waiting to be explored and experienced by the curious, the collector and the connoisseur. Kate’s stands for paper and for all that represents: a blank canvas upon which to depict the imagination; an element that can enfold, adorn, divide and delight; a vehicle for representation and abstraction in limitless forms. This great diversity extends beyond paper to encompass all manner of art and craft, international cultures and global influences, and every color in the spectrum. As a space--both real and virtual--Kate’s invites dialogue and convergence. This is a place where browsing and observing translates into learning, and where learning becomes inspiration for creating.